Spotlight: 5 Questions With Creative Strategist Brent Lawson

Name:

Brent Lawson

What He Does:

Producer, Artist, and Creative Strategist

His Claim to Fame:

Brent Lawson is reimagining automotive culture through a lens of inclusivity, creativity, and personal expression, challenging traditional design paradigms. As Creative Manager at Donut Media, he redefines conventional approaches to car design, focusing on Apparel Creative Direction, Marketing strategy, and Partnerships. Growing up in Fontana, Lawson discovered self-expression in the tuner and mini trucking scenes, using car customization as a way to explore personal identity. During his time at Saatchi & Saatchi, Brent developed creative strategies for Toyota’s EV product landing pages. His past work includes providing creative oversight for an upcoming TV show, offering insights as an automotive culturalist and creative specialist. Dedicated to creating spaces for underrepresented groups in automotive culture, Brent works to expand representation in areas traditionally lacking diversity.

As founder of Concept Car Studio, Brent explores eclectic automotive niches, from billet body drops to lowriders. He’s currently developing a wheel company to expand styling options for enthusiasts, aiming to democratize access in car culture. Brent’s work goes beyond design, serving as a platform to amplify authentic voices and identities often overlooked in traditional automotive spaces while preserving and reimagining the rich history of car customization. His efforts in the automotive world blend creativity with a mission to diversify and strengthen car culture through an inclusive lens.

Visit conceptcarstudio.com to see some of his work.

Website:

conceptcarstudio.com

Instagram:

@conceptcarstudio

5 questions we asked and he answered:

1. How did you develop a passion for cars and and stunts?
A Mulberry Red Accord wagon (’91) pulled up at the top of the cul-de-sac in the summer of ’03. The driver’s name was Andy, and he had liberty spikes and black SPY glasses on. He’d always speak with my dad about cars and his life. I just remember the sweet smell of cherry tin can air freshener and cologne that wafted from his window every time he’d speak with us. I was hooked ever since.

2. What advice do you have for people who want to break into professional driving and/or the stunt industry?
What advice do you have for people who want to break into the motorsports and auto industry?

3. If you could drive any car, what would it be and why?
Right now, I would actually love to learn how to drive an International Sightliner simply because it’s the only type of vehicle that I haven’t driven (that I find interesting). I think it would be cool to learn how to drive a manual gearbox truck – especially considering its planned obsolescence.

4. If you could attend any car/motorsports event in the world, which would you choose? Why?
It would actually be really cool to attend a semi-truck race event over in Europe. Those trucks are so badass, and I feel like they don’t get the same amount of hype over here, but I would die to attend a diesel truck race in the EU.

5. What’s the most exciting car event/race you’ve ever attended?
I really loved attending the drag races in Tucson. The smells of the methane gas, top fuels, and vibrations coming from launches at the blacktop were all very engaging in ways I’ve never felt before. I love that everyday people build these beasts – there’s something really accessible about that.