{"id":12135,"date":"2025-02-06T01:02:13","date_gmt":"2025-02-06T01:02:13","guid":{"rendered":"https:\/\/racersandriders.com\/main\/?p=12135"},"modified":"2025-03-12T16:00:23","modified_gmt":"2025-03-12T16:00:23","slug":"spotlight-5-questions-with-brent-lawson","status":"publish","type":"post","link":"https:\/\/racersandriders.com\/main\/spotlight-5-questions-with-brent-lawson\/","title":{"rendered":"Spotlight: 5 Questions With Creative Strategist Brent Lawson"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media.jpg\" alt=\"brent lawson\" width=\"1000\" height=\"999\" class=\"aligncenter size-full wp-image-12138 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media-300x300.jpg 300w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media-150x150.jpg 150w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media-768x767.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media-550x550.jpg 550w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-donut-media-600x599.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/999;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><center><\/p>\n<h3>Name:<\/h3>\n<p>Brent Lawson<\/p>\n<h3>What He Does:<\/h3>\n<p>Producer, Artist, and Creative Strategist<\/p>\n<h3>His Claim to Fame:<\/h3>\n<p>&nbsp;<br \/>\nBrent Lawson is reimagining automotive culture through a lens of inclusivity, creativity, and personal expression, challenging traditional design paradigms. As Creative Manager at Donut Media, he redefines conventional approaches to car design, focusing on Apparel Creative Direction, Marketing strategy, and Partnerships. Growing up in Fontana, Lawson discovered self-expression in the tuner and mini trucking scenes, using car customization as a way to explore personal identity. During his time at Saatchi &#038; Saatchi, Brent developed creative strategies for Toyota&#8217;s EV product landing pages. His past work includes providing creative oversight for an upcoming TV show, offering insights as an automotive culturalist and creative specialist. Dedicated to creating spaces for underrepresented groups in automotive culture, Brent works to expand representation in areas traditionally lacking diversity.<\/p>\n<p>As founder of Concept Car Studio, Brent explores eclectic automotive niches, from billet body drops to lowriders. He&#8217;s currently developing a wheel company to expand styling options for enthusiasts, aiming to democratize access in car culture. Brent&#8217;s work goes beyond design, serving as a platform to amplify authentic voices and identities often overlooked in traditional automotive spaces while preserving and reimagining the rich history of car customization. His efforts in the automotive world blend creativity with a mission to diversify and strengthen car culture through an inclusive lens.<br \/>\n&nbsp;<br \/>\nVisit <a href=\"https:\/\/conceptcarstudio.com\/nokturnalemissions\" rel=\"noopener nofollow\" target=\"_blank\">conceptcarstudio.com<\/a> to see some of his work.<br \/>\n&nbsp;<\/p>\n<h3>Website:<\/h3>\n<p><a href=\"https:\/\/www.conceptcarstudio.com\">conceptcarstudio.com <\/a><\/p>\n<h3>Instagram:<\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/conceptcarstudio\">@conceptcarstudio<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><\/center><\/p>\n<p>&nbsp;<\/p>\n<h3>5 questions we asked and he answered:<\/h3>\n<p><span style=\"font-weight: 400;\"><strong>1. How did you develop a passion for cars and\/or motorsports?<\/strong><br \/>\nA Mulberry Red\u00a0Accord wagon (&#8217;91) pulled up at the top of the\u00a0cul-de-sac\u00a0in the summer of &#8217;03.\u00a0The driver&#8217;s\u00a0name was Andy, and he had liberty spikes and black SPY glasses on. He&#8217;d always speak with my dad about cars and his life. I just remember the sweet smell of cherry tin can air freshener and cologne that\u00a0wafted\u00a0from his window every time he&#8217;d speak with us. I was hooked ever since.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>2. What advice do you have for people who want to break into the motorsports and auto industry?<\/strong><br \/>\nWhat advice do you have for people who want to break into the motorsports and auto industry?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>3. If you could drive any car, what would it be and why?<\/strong><br \/>\nRight now,\u00a0I would\u00a0actually love to learn how to drive an International Sightliner simply because\u00a0it&#8217;s\u00a0the only type of vehicle that I haven&#8217;t driven (that I find interesting). I think it would be cool to learn how to drive a\u00a0manual gearbox\u00a0truck &#8211; especially considering its planned obsolescence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>4. If you could attend any car\/motorsports event in the world, which would you choose? Why?<\/strong><br \/>\nIt would actually be really cool to attend a semi-truck race event over in Europe. Those trucks are so badass,\u00a0and\u00a0I feel like they don&#8217;t get the same amount of hype over here, but I would die to attend a diesel truck race in the EU.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>5. What&#8217;s the most exciting car event\/race you&#8217;ve ever attended?<\/strong><br \/>\nI really loved attending the drag races in Tucson.\u00a0The\u00a0smells of the methane gas, top fuels, and vibrations coming from launches at the\u00a0blacktop\u00a0were all very engaging in ways\u00a0I&#8217;ve\u00a0never felt before. I love that everyday people build these beasts &#8211; there&#8217;s something really accessible about that.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3>A glance at some projects he has worked on:<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4.jpg\" alt=\"\" width=\"1000\" height=\"1000\" class=\"aligncenter size-full wp-image-12141 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4-300x300.jpg 300w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4-150x150.jpg 150w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4-768x768.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4-550x550.jpg 550w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-4-600x600.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy.jpg\" alt=\"\" width=\"1000\" height=\"1000\" class=\"aligncenter size-full wp-image-12140 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-300x300.jpg 300w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-150x150.jpg 150w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-768x768.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-550x550.jpg 550w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-600x600.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1000;\" \/><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative.jpg\" alt=\"\" width=\"1000\" height=\"494\" class=\"aligncenter size-full wp-image-12142 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-300x148.jpg 300w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-768x379.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-600x296.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/494;\" \/><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-2.jpg\" alt=\"\" width=\"1000\" height=\"711\" class=\"aligncenter size-full wp-image-12143 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-2.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-2-300x213.jpg 300w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-2-768x546.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/brent-lawson-creative-2-600x427.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/711;\" \/><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3.jpg\" alt=\"\" width=\"1000\" height=\"1780\" class=\"aligncenter size-full wp-image-12144 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3-169x300.jpg 169w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3-575x1024.jpg 575w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3-768x1367.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3-863x1536.jpg 863w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-3-600x1068.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/1780;\" \/><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-2.jpg\" alt=\"\" width=\"1000\" height=\"562\" class=\"aligncenter size-full wp-image-12145 lazyload\" data-srcset=\"https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-2.jpg 1000w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-2-300x169.jpg 300w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-2-768x432.jpg 768w, https:\/\/racersandriders.com\/main\/wp-content\/uploads\/2025\/02\/donut-creative-strategy-2-600x337.jpg 600w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/562;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brent Lawson reimagines automotive culture through an inclusive lens, transforming car design into a powerful platform for self-expression and cultural storytelling.<\/p>\n","protected":false},"author":2,"featured_media":12136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[215,1,222],"tags":[224,223,225,201],"class_list":["post-12135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auto-content-creator","category-blog","category-spotlight","tag-automotive-content-creator","tag-car-enthusiasts","tag-car-photography","tag-motorsports"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/posts\/12135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/comments?post=12135"}],"version-history":[{"count":7,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/posts\/12135\/revisions"}],"predecessor-version":[{"id":12214,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/posts\/12135\/revisions\/12214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/media\/12136"}],"wp:attachment":[{"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/media?parent=12135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/categories?post=12135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racersandriders.com\/main\/wp-json\/wp\/v2\/tags?post=12135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}